Ford Unveils Augmented Reality Tech in Detroit to Show Off New Models

Ford Augmented Reality at Detroit Auto Show

Ford Augmented Reality at Detroit Auto Show

It’s not unusual for Ford to show off some new vehicles or concepts at the Detroit Auto Show, but visitors were shown something a little special this year in the form of augmented reality. Of course, we didn’t want only visitors to the auto show to be able to witness and enjoy this technology, so we decided to bring it to you here on our blog.

Ford debuted the augmented reality technology in a presentation in Detroit at the 2017 North American International Auto Show. The presentation was designed to show off new vehicles and technologies, such as the Ford GT and Ford EcoSport.

In regards to the GT, the presentation gave viewers a look at the aerodynamic testing that went into the vehicle inside a wind tunnel. This display also showed off the new 10-speed automatic transmission for the 2018 F-150. For the Ford EcoSport, you can get a little taste of the presentation for that model below.

What Else Did Ford Bring to the 2017 Detroit Auto Show

So, what else is Ford doing that they showed off in Detroit this year? For one, as we’ve already mentioned, Ford allowed everyone to get a look at the 2018 Ford F-150. The upgraded pickup features a new design inside and out, as well as a number of new engine options.

Learn more about the 2018 Ford F-150 

Ford also announced that it would be bringing back the Ford Ranger pickup and Ford Bronco, two iconic models for the brand that are sure to excite enthusiasts. Though details are slim, Ford did reveal a 2019 release date for the Ranger and a 2020 release date for the new Bronco.

Learn more about the new Ford Ranger and Bronco 

If you’d like to stay updated on more of the latest technology and news coming from Ford, be sure to check back to the Sanders Ford blog, where we will share more of what Ford is doing in the future.

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