Ford Virtual Test Drives
Technology is constantly improving and expanding. There are videos games that are so impressive that the player wears a headset so they feel as though they are actually in the game. There are virtual simulations that make you feel like you are in an entirely different location. All of these advancements are making an impact on different industries. This time, the automotive world is stepping in with Ford’s Immersive Vehicle Environment (FiVE). This program can help people experience Ford virtual test drives of vehicles that don’t even fully exist yet.
Ford’s Immersive Vehicle Environment (FiVE) Lab allows engineers and designers to walk through, look inside, and even sit in digital replicas of each vehicle and study them from the customer’s perspective. It also allows them to look over the craftsmanship and quality to see if any problems exist before the vehicle is released. For example, they discovered a problem with the Australian Mustang’s right hand drive wasn’t working properly and they were able to fix it before the official release date.
This month, FiVE Lab used the Oculus Rift development kit, which is a virtual world headset simulator. When members of the design team put on the headset, they are virtual transported into a full-vehicle environment that can be manipulated to reflect different times of days and locations. This technology will be used to improve visibility for a vehicle occupant and will help improve the quality of experiencing the virtual world.
This is an exciting look at what’s coming next in vehicle design and development. By creating a virtual world first, engineers can predict problems and fix them before the car is even built. Who knows what will come next with this technology. Maybe we will be able to conduct virtual test drives are dealerships before the vehicle arrives on the lot. That would be an exciting use for this new technology. To see new Ford vehicles in person, visit us at Sanders Ford. Even though this technology is impressive, nothing beats the real thing. Schedule a test drive today!